(U.S. edition) A U.S. daily financial newspaper that covers news and trends relating to business, industry, finance, the economy, and international commerce. Provides extensive price and other data for securities, commodity, options, futures, foreign exchange, and money markets. Full text from 1889 to 1999 online.

Microfilm: HG 5 on the Lower Level, 1920-date.

Print copies: Keep most recent 6 weeks.

DemographicsNow provides users with ready-to-use and customizable demographic data reports that include population, income, housing, race, age, education, businesses and retail sales, consumer expenditures and more.

The most comprehensive ABI/INFORM™ database, comprised of ABI/INFORM Global, ABI/INFORM Trade and Industry, ABI/INFORM Dateline and ABI/INFORM Archive, featuring over 3,000 full-text journals, 25,000 Dissertations, 14,000 SSRN working papers, key newspapers such as The Wall Street Journal and The Financial Times, as well as country-and industry-focused reports and data. Its international coverage gives researchers a complete picture of companies and business trends around the world.

Business Abstracts with Full Text™ offers a multitude of business magazines and scholarly journals: this comprehensive database contains the full text of articles from more than 510 key publications dating back to 1995, and provides access to product evaluations, interviews, biographical sketches, corporate profiles, obituaries, surveys, statistical rankings, book reviews and reports from associations, societies, trade shows, conferences and more.

BusinessDecision is a market research tool designed to support people who are starting a new business or who have an existing business by providing information about local markets for competitive analysis, business plans, marketing plans, and sales plans. This information helps students and faculty with classroom and research projects, and prepares students for real-world market research.
You will need to create an account using your WMU email address in order to access this database.

This database covers a wide spectrum of resources useful to educators, researchers, students and practitioners. Content includes journals, dissertations, working papers and conference proceedings, guides, templates, forms, sample business plans and tips from successful entrepreneurs in a wide range of formats.

Search hundreds of U.S. and International industry reports, including: Core NAICS , Industry Market Research, Reports on the Business Environment, Industry Risk Ratings, and Global Industry Research.

Formerly known as "Local Market Audience Analyst," this database provides demographic and market data by geographic place (major metropolitan area, county, or state) and by kind of market characteristics, lifestyle activities, or attitudes (for example, do gardening, like to dine out, participate in sports, own a pet, drink beer). Create custom reports showing relationships between activities and the outlook for certain segments. PRIZM reports allow users to focus on specific demographic groups. Click on Nielsen Segmentation & Market Solutions under Other SRDS Services

Small Business Collection — updated daily — provides insights, tips, strategies and success stories. Users will find more than 180 subject-appropriate, active, full-text periodicals.

Covers all major areas of starting and operating a business, including accounting, finance, human resources, management, marketing, tax and more. Based on a combination of periodical and reference content from planning...to marketing a product and franchising a business. Included is the Business Plans Handbook Series which contains hundreds of sample business plans.