Skip to main content

MKTG 6130: Consumer-Driven Marketing Strategy: Home

New York Times through WMU Libraries

Sample Citations

Euronomitor Passport:

Euromonitor International. (2016). Car rental in the United Kingdom. Retrieved from Passport GMID database.

IBISWorld:

Zwolak, Roman. (2010). Bowling alleys in the US (IBISWorld Industry Report 71395).  Retrieved from IBISWorld database.

MarketLine Advantage: 

MarketLine. (2011, November 2). United States - Hotels & Motels. [industry profile]. Retrieved from MarketLine Advantage database.

Mintel:

Mintel. (2009). Ice cream and frozen novelties – US – May 2009. Retrieved from Mintel Oxygen database.

MRI:

GfK Mediamark Research & Intelligence. (2016, Spring Product Report). Boxed chocolates bought in last 6 months Ghiradelli. Base: Adults. Retrieved from MRI University Reporter database.

Nielsen SMS:

Claritas. (2017). Market Potential Report: Alcohol (Nielsen Scarborough) in analysis area Boston, et al MA-NH DMA [Data]. Retrieved September 5, 2017, from Claritas Segmentation & Market Solutions database.

Target Market

Business Librarian

LuMarie Guth's picture
LuMarie Guth

Contact:
1011 Waldo Library
269-387-5153

WMU Business Subject Guide