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MKTG 6130: Consumer-Driven Marketing Strategy: Home

New York Times through WMU Libraries

Sample Citations

Euronomitor Passport:

Euromonitor International. (2016). Car rental in the United Kingdom. Retrieved from Passport GMID database.


Zwolak, Roman. (2010). Bowling alleys in the US (IBISWorld Industry Report 71395).  Retrieved from IBISWorld database.

MarketLine Advantage: 

MarketLine. (2011, November 2). United States - Hotels & Motels. [industry profile]. Retrieved from MarketLine Advantage database.


Mintel. (2009). Ice cream and frozen novelties – US – May 2009. Retrieved from Mintel Oxygen database.


GfK Mediamark Research & Intelligence. (2016, Spring Product Report). Boxed chocolates bought in last 6 months Ghiradelli. Base: Adults. Retrieved from MRI University Reporter database.

Nielsen SMS:

Claritas. (2017). Market Potential Report: Alcohol (Nielsen Scarborough) in analysis area Boston, et al MA-NH DMA [Data]. Retrieved September 5, 2017, from Claritas Segmentation & Market Solutions database.

Target Market

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LuMarie Guth

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