MKTG 3710: Marketing Research
Business Librarian
Analyst Reports
- Mintel US Reports This link opens in a new windowMarket research reports on hundreds of consumer industries with special focus on consumer segmentation and preferences. In addition to expert analysis, full databooks and methodology are available.
- IBISworld This link opens in a new windowSearch hundreds of U.S. and state industry reports, including Core NAICS, Industry Market Research, Reports on the Business Environment, Industry Risk Ratings, and Global Industry Research.
Statistics
- Statista This link opens in a new windowSearch for user-friendly statistical tables and infographics on more than 80,000 topics drawn from over 22,500 sources, covering market and consumer data and many more areas of interest. Sources of information include market researchers, trade publications, scientific journals, and government databases.
Target Market Indexes
- MRI Simmons Insights This link opens in a new window
Provides summary tables of key audience and product usage data from a national sample of 25,000+ adults. It offers demographic, lifestyle, product usage, and media data.
This subscription is limited to twenty simultaneous users. Please log out when finished.
- Claritas My Best SegmentsMyBestSegments ZIP Code Look-up lets you view your neighborhood’s household segments within any ZIP Code. Typically, a ZIP Code has over a dozen segments present, but to view your neighborhood’s top five segments, along with a descriptive snapshot about each segment’s characteristics for any Claritas segmentation system, simply enter your 5-digit ZIP Code.
Articles
- Proquest Central This link opens in a new window
ProQuest Central combines the complete content of over thirty of the most heavily used ProQuest databases across all major subject areas, with deep coverage in business, health and medical, news, social sciences, arts and humanities, and science and technology. It provides access to scholarly journals, high value market research, country, economic, and industry reports, pre-print working papers, full text dissertations, and a vast number of newspapers, professional journals, and general interest periodicals.
Proquest Central currently includes all the content available in these Proquest Databases:
ABI/INFORM Collection
ABI/INFORM Dateline (1985-Current)
ABI/INFORM Global
ABI/INFORM Trade & Industry (1971-Current)
Accounting, Tax & Banking Collection
Arts & Humanities Database
Asian & European Business Collection
Australia & New Zealand Database
Biology Database (1998-Current)
Business Market Research Collection
Canadian Business & Current Affairs Database
Canadian Business & Current Affairs Database: Business
Canadian Business & Current Affairs Database: Health & Medicine
Canadian Business & Current Affairs Database: History
Canadian Business & Current Affairs Database: Literature & Language
Canadian Business & Current Affairs Database: Science & Technology
Canadian Business & Current Affairs Database: Social Sciences
Canadian Business & Current Affairs Database: The Arts
Canadian Newsstream
Career & Technical Education Database
Career & Technical Education Database: Business
Career & Technical Education Database: Health & Medicine
Career & Technical Education Database: History
Career & Technical Education Database: Literature & Language
Career & Technical Education Database: Science & Technology
Career & Technical Education Database: Social Sciences
Career & Technical Education Database: The Arts
Computing Database (1998-Current)
Continental Europe Database
Criminal Justice Database (1981-Current)
East & South Asia Database
East Europe, Central Europe Database
Education Database (1988-Current)
Family Health Database
Global Breaking Newswires
Health & Medical Collection
Health Management Database
India Database
India Database: Business (1998-Current)
India Database: Health & Medicine (1998-Current)
India Database: History (1998-Current)
India Database: Literature & Language (1998-Current)
India Database: Science & Technology (1998-Current)
India Database: Social Sciences (1998-Current)
India Database: The Arts (1998-Current)
International Newsstream
African Newsstream
Asian Newsstream
Australia & New Zealand Newsstream
European Newsstream
Latin American Newsstream
Middle East Newsstream
Latin America & Iberia Database
Library Science Database (1970-Current)
Linguistics Database
Middle East & Africa Database
Military Database
Nursing & Allied Health Database
Political Science Database (1985-Current)
Psychology Database
Public Health Database
Religion Database (1986-Current)
Research Library
Research Library: Business
Research Library: Health & Medicine
Research Library: History
Research Library: Literature & Language
Research Library: Science & Technology
Research Library: Social Sciences
Research Library: The Arts
Science Database
Social Science Database
Sociology Database (1985-Current)
Telecommunications Database (1995-Current)
Turkey Database
UK & Ireland Database
US Newsstream
CBS News 60 MINUTES
US Hispanic Newsstream
US Major Dailies
US Midwest Newsstream
US North Central Newsstream
US Northeast Newsstream
US South Central Newsstream
US Southeast Newsstream
US West Newsstream - ABI/INFORM Complete This link opens in a new window
The most comprehensive ABI/INFORM™ database, comprised of ABI/INFORM Global, ABI/INFORM Trade and Industry, ABI/INFORM Dateline and ABI/INFORM Archive, featuring over 3,000 full-text journals, 25,000 Dissertations, 14,000 SSRN working papers, key newspapers such as The Wall Street Journal and The Financial Times, as well as country-and industry-focused reports and data. Its international coverage gives researchers a complete picture of companies and business trends around the world.
Sample APA Citations
Claritas 360
Claritas. (2017). Target Segment Measure Report: Social Group and Casinos visited past 12 months Yes (A) [Data]. Retrieved September 5, 2019, from Claritas 360 database.
Euromonitor Passport
Euromonitor International. (2016). Car rental in the United Kingdom. Retrieved from Passport database
IBISWorld
Zwolak, Roman. (2010). Bowling alleys in the US (IBISWorld Industry Report 71395). Retrieved from IBISWorld database.
Mintel
Mintel. (2014, October). Mobile Apps – US – October 2014. Retrieved October 17, 2014 from Mintel Reports database.
MRI
GfK Mediamark Research & Intelligence. (2009, Fall Product Report). Fast food & drive-in restaurants bought at last 6 months total. Base: Adults. Retrieved from MRI Mediamark University Internet Reporter database.
Citing Business Sources (Articles, Annual Reports, Mintel, IBIS, etc.)
- APA 7th ed. Citation for Business SourcesSchemm, N., Dellenbach, M., Grisham, Z., Hageman, M., Tingle, N., Trowbridge, M., & Wheatley, A. (2020). APA 7th ed. citation for business sources. https://bit.ly/APA7business
