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MKTG 3710: Marketing Research

Class guide for the MKTG3710 MKTG 3710 Marketing Research course.

Business Librarian

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LuMarie Guth

1011 Waldo Library

Analyst Reports


Target Market Indexes


Sample APA Citations

Claritas 360

Claritas. (2017). Target Segment Measure Report: Social Group and Casinos visited past 12 months Yes (A) [Data]. Retrieved September 5, 2019, from Claritas 360 database.

Euromonitor Passport

Euromonitor International. (2016). Car rental in the United Kingdom. Retrieved from Passport database


Zwolak, Roman. (2010). Bowling alleys in the US (IBISWorld Industry Report 71395).  Retrieved from IBISWorld database.


Mintel. (2014, October). Mobile Apps – US – October 2014. Retrieved October 17, 2014 from Mintel Reports database.


GfK Mediamark Research & Intelligence. (2009, Fall Product Report). Fast food & drive-in restaurants bought at last 6 months total. Base: Adults. Retrieved from MRI Mediamark University Internet Reporter database.

Citing Business Sources (Articles, Annual Reports, Mintel, IBIS, etc.)

New York Times through WMU Libraries