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MKTG 4940: Food and CPG Marketing Issues

Business Librarian

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1011 Waldo Library

269-387-5153

Subjects: Business, Law, Military Science and Leadership

Industry Report

IBISworld This link opens in a new window

Market Analysis Reports

Mintel US Reports This link opens in a new window
Euromonitor Passport This link opens in a new window

Marketing Data

DemographicsNow This link opens in a new window

How To: DemographicsNow

MRI Simmons Insights This link opens in a new window
Provides summary tables of key audience and product usage data from a national sample of 25,000+ adults. It offers demographic, lifestyle, product usage, and media data.
Access limited to 20 concurrent users

Citing Business Sources (Articles, Annual Reports, Mintel, IBIS, etc.)

APA 7th ed. Citation for Business Sources
Schemm, N., Dellenbach, M., Grisham, Z., Hageman, M., Tingle, N., Trowbridge, M., & Wheatley, A. (2020). APA 7th ed. citation for business sources. https://bit.ly/APA7business

New York Times through WMU Libraries

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Last Updated: Mar 10, 2022 10:49 AM
URL: https://libguides.wmich.edu/mktg4940
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Subjects: Business, Course Guides

Tags: marketing 4940, mktg 4940, mktg4940