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MKTG 6130: Consumer-Driven Marketing Strategy

Target Market and Segmentation Resources

Infographics Available as Models

References

IBISWorld

Diment, D. (2019, December). Corporate wellness services (OD4621) [U.S. specialized industry report]. IBISWorld. https://www.ibisworld.com/

Mintel

Failla, J. (2020, April). Quick service restaurants - US. Mintel. https://reports.mintel.com/display/986928/#

MRI

MRI-Simmons. (2017). Spring 2017 NHCS adult study 12 month [Cell phones / smartphones brands owned by consumer demographics - age, gender, household income] [Data set]. https://simmonsinsights.com/

Statista

arrow pointing at the quotation button for a chart in Statista which will give the user an APA citation

Business Librarian

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LuMarie Guth
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1011 Waldo Library
269-387-5153

WMU Business Subject Guide