MKTG 6130: Consumer-Driven Marketing Strategy
How to Use These Resources
Target Market and Segmentation Resources
- IBISworld This link opens in a new windowSearch hundreds of U.S. and state industry reports, including Core NAICS, Industry Market Research, Reports on the Business Environment, Industry Risk Ratings, and Global Industry Research.
- Mintel US Reports This link opens in a new windowMarket research reports on hundreds of consumer industries with special focus on consumer segmentation and preferences. In addition to expert analysis, full databooks and methodology are available.
- MRI Simmons Insights This link opens in a new windowProvides summary tables of key audience and product usage data from a national sample of 25,000+ adults. It offers demographic, lifestyle, product usage, and media data.
Access limited to 20 concurrent users - Statista This link opens in a new windowSearch for user-friendly statistical tables and infographics on more than 80,000 topics drawn from over 22,500 sources, covering market and consumer data and many more areas of interest. Sources of information include market researchers, trade publications, scientific journals, and government databases.
Infographics Available as Models
- Mintel US Reports This link opens in a new windowMarket research reports on hundreds of consumer industries with special focus on consumer segmentation and preferences. In addition to expert analysis, full databooks and methodology are available.
- Statista This link opens in a new windowSearch for user-friendly statistical tables and infographics on more than 80,000 topics drawn from over 22,500 sources, covering market and consumer data and many more areas of interest. Sources of information include market researchers, trade publications, scientific journals, and government databases.
References
- APA 7th ed. Citation for Business SourcesSchemm, N., Dellenbach, M., Grisham, Z., Hageman, M., Tingle, N., Trowbridge, M., & Wheatley, A. (2020). APA 7th ed. citation for business sources. https://bit.ly/APA7business
IBISWorld
Diment, D. (2019, December). Corporate wellness services (OD4621) [U.S. specialized industry report]. IBISWorld. https://www.ibisworld.com/
Mintel
Failla, J. (2020, April). Quick service restaurants - US. Mintel. https://reports.mintel.com/display/986928/#
MRI
MRI-Simmons. (2017). Spring 2017 NHCS adult study 12 month [Cell phones / smartphones brands owned by consumer demographics - age, gender, household income] [Data set]. https://simmonsinsights.com/
Statista
