|Examples||The Economist, Psychology Today, Time, National Geographic||Advertising Age, The CPA Journal, Billboard, American Libraries||Journal of the History of Ideas, College English, Antiquity, Science|
|Audience||For the general public; use language understood by the average reader||For those in a particular trade or industry||For students, scholars, researchers; uses specialized vocabulary of the discipline|
|Content||May report research as news items,feature stories, editorials and opinion pieces||Reports on problems or issues in a particular industry||Reports original research, theory; may include an abstract|
|Appearance||Highly visual, a lot of advertising, color, photos, short articles with no bibliographies or references||Visual, contains advertising, color, photos,||Little or no advertising, has tables & charts, high concentration of print, lengthy articles, bibliographies & references|
|Authors||Author may not be named, frequently a staff writer, not a subject expert||Staff writers, freelance authors||Authors are specialists, articles are signed, & credentials such as degrees, university affiliation are often given.|
Vanderbilt University has a great 3-minute video explaining the differences between popular and scholarly magazines and journals.