Access sample business plans, how-to guides, videos, and full-text ebooks on topics like financing, marketing, and operations. A great place to get grounded in the basics.

Use this database to build targeted mailing lists, identify local competitors, or find potential customers and business contacts. Includes profiles for over 30 million U.S. businesses and executives—great for outreach or B2B marketing. (Available through Michigan Electronic Library)

Start here for quick, user-friendly charts, infographics, and statistics on consumers, industries, and economic trends. Great for business plans, pitch decks, and getting a fast overview of a market. (Best viewed in Chrome.)

Use IBISWorld to understand the structure, trends, risks, and forecasts for your chosen industry. Includes U.S., state-level, and global reports—ideal for analyzing competitors, regulations, and growth potential. Search by keyword or NAICS code.

Explore in-depth consumer research reports for a wide range of industries, with a strong focus on segmentation, preferences, and buying behaviors. Perfect for identifying target audiences and fine-tuning your value proposition. Includes downloadable databooks and methodology.

Use this for detailed lifestyle, media, and product usage data drawn from a national sample of 50,000+ U.S. adults. Helps you build customer personas and understand where and how to reach your audience. (Limited to 75 users at a time – please log out when finished.)