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Entrepreneurship
The Entrepreneurial guide contains information resources available to develop business ideas including business plans, funding sources and company, industry and market research.
WMU Business Subject Guide
Business Librarian
Articles
- Entrepreneurial Studies Source
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Industry and Market Research
- AtoZ Databases This link opens in a new window
- MRI Simmons Insights This link opens in a new windowProvides summary tables of key audience and product usage data from a national sample of 25,000+ adults. It offers demographic, lifestyle, product usage, and media data.
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