Entrepreneurship
The Entrepreneurial guide contains information resources available to develop business ideas including business plans, funding sources and company, industry and market research.
WMU Business Subject Guide
Business Librarian
LuMarie Guth
Contact:
1011 Waldo Library
269-387-5153
Business Plans and Startup Guides
Industry and Market Research
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MRI University ReporterProvides summary tables of key audience and product usage data from a national sample of 25,000+ adults. It offers demographic, lifestyle, product usage, and media data.
Access limited to 20 concurrent users
Users must register with their WMU email address and the following registration code to use the MRI Smartsystem.
2020 Registration Code: GUL6GTW2
Check your WMU email account for an email containing an account confirmation link. You must click on this link within 3 days in order for your account to be created.