BCM 3700: Integrated Communications in Business
Citing Business Sources (Articles, Annual Reports, Mintel, IBIS, etc.)
- APA 7th ed. Citation for Business SourcesSchemm, N., Dellenbach, M., Grisham, Z., Hageman, M., Tingle, N., Trowbridge, M., & Wheatley, A. (2020). APA 7th ed. citation for business sources. https://bit.ly/APA7business
Location Based Target Market
- DemographicsNow This link opens in a new window
DemographicsNow provides users with ready-to-use and customizable demographic data reports that include population, income, housing, race, age, education, businesses and retail sales, consumer expenditures and more.
- Data.Census.govData.Census.gov provides access to data about the United States, Puerto Rico and the Island Areas. The data in Data.Census.gov comes from several censuses and surveys. The Data Profiles are the easiest way to find tables for common statistical factors for a selected area.
Generational Preferences
- MRI Simmons Insights This link opens in a new window
Provides summary tables of key audience and product usage data from a national sample of 25,000+ adults. It offers demographic, lifestyle, product usage, and media data.
This subscription is limited to twenty simultaneous users. Please log out when finished.
- Mintel US Reports This link opens in a new windowMarket research reports on hundreds of consumer industries with special focus on consumer segmentation and preferences. In addition to expert analysis, full databooks and methodology are available.
- Statista This link opens in a new windowSearch for user-friendly statistical tables and infographics on more than 80,000 topics drawn from over 22,500 sources, covering market and consumer data and many more areas of interest. Sources of information include market researchers, trade publications, scientific journals, and government databases.
- Proquest Central This link opens in a new window
ProQuest Central combines the complete content of over thirty of the most heavily used ProQuest databases across all major subject areas, with deep coverage in business, health and medical, news, social sciences, arts and humanities, and science and technology. It provides access to scholarly journals, high value market research, country, economic, and industry reports, pre-print working papers, full text dissertations, and a vast number of newspapers, professional journals, and general interest periodicals.
Proquest Central currently includes all the content available in these Proquest Databases:
ABI/INFORM Collection
ABI/INFORM Dateline (1985-Current)
ABI/INFORM Global
ABI/INFORM Trade & Industry (1971-Current)
Accounting, Tax & Banking Collection
Arts & Humanities Database
Asian & European Business Collection
Australia & New Zealand Database
Biology Database (1998-Current)
Business Market Research Collection
Canadian Business & Current Affairs Database
Canadian Business & Current Affairs Database: Business
Canadian Business & Current Affairs Database: Health & Medicine
Canadian Business & Current Affairs Database: History
Canadian Business & Current Affairs Database: Literature & Language
Canadian Business & Current Affairs Database: Science & Technology
Canadian Business & Current Affairs Database: Social Sciences
Canadian Business & Current Affairs Database: The Arts
Canadian Newsstream
Career & Technical Education Database
Career & Technical Education Database: Business
Career & Technical Education Database: Health & Medicine
Career & Technical Education Database: History
Career & Technical Education Database: Literature & Language
Career & Technical Education Database: Science & Technology
Career & Technical Education Database: Social Sciences
Career & Technical Education Database: The Arts
Computing Database (1998-Current)
Continental Europe Database
Criminal Justice Database (1981-Current)
East & South Asia Database
East Europe, Central Europe Database
Education Database (1988-Current)
Family Health Database
Global Breaking Newswires
Health & Medical Collection
Health Management Database
India Database
India Database: Business (1998-Current)
India Database: Health & Medicine (1998-Current)
India Database: History (1998-Current)
India Database: Literature & Language (1998-Current)
India Database: Science & Technology (1998-Current)
India Database: Social Sciences (1998-Current)
India Database: The Arts (1998-Current)
International Newsstream
African Newsstream
Asian Newsstream
Australia & New Zealand Newsstream
European Newsstream
Latin American Newsstream
Middle East Newsstream
Latin America & Iberia Database
Library Science Database (1970-Current)
Linguistics Database
Middle East & Africa Database
Military Database
Nursing & Allied Health Database
Political Science Database (1985-Current)
Psychology Database
Public Health Database
Religion Database (1986-Current)
Research Library
Research Library: Business
Research Library: Health & Medicine
Research Library: History
Research Library: Literature & Language
Research Library: Science & Technology
Research Library: Social Sciences
Research Library: The Arts
Science Database
Social Science Database
Sociology Database (1985-Current)
Telecommunications Database (1995-Current)
Turkey Database
UK & Ireland Database
US Newsstream
CBS News 60 MINUTES
US Hispanic Newsstream
US Major Dailies
US Midwest Newsstream
US North Central Newsstream
US Northeast Newsstream
US South Central Newsstream
US Southeast Newsstream
US West Newsstream
