Women's Wear Daily Archive (ProQuest)
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Step into more than a century of fashion, retail, and cultural history. The Women’s Wear Daily Archive offers every issue of the influential trade journal—from its first publication in 1910 to today—fully digitized and keyword searchable. Explore how designers, retailers, and editors have shaped the business of fashion through time, from postwar couture to fast fashion. Every article, advertisement, and photo is preserved, letting you trace brand stories, follow style trends, or study shifting ideas about gender, marketing, and consumer culture.
Best for: fashion history papers, trend timelines, brand research, and advertising analysis.