WMU Research Guides: Data and Statistical Sources: Business

Rankings

Investing Center (previously Morningstar Investment Research Center) This link opens in a new window
Search over 7,000 stocks and 13,000 mutual funds to determine where to invest your money. Identify stocks and funds that meet your criteria and read reports prepared by Morningstar analysts. Obtain an analysis of your current portfolio or see how the stocks and funds you select work together to form a balanced portfolio.
This subscription is limited to three simultaneous users. Please log out when finished.

Census Bureau This link opens in a new window
U.S. government census data grouped into categories such as people, business, geography, and others. Data files are available as well as prepared tables.
DemographicsNow This link opens in a new window
DemographicsNow provides users with ready-to-use and customizable demographic data reports that include population, income, housing, race, age, education, businesses and retail sales, consumer expenditures and more.
MRI Simmons This link opens in a new window
Provides summary tables of key audience and product usage data from a national sample of nearly 50,000+ adults. It offers demographic, lifestyle, product usage, and media data.
This subscription is limited to seventy-five simultaneous users. Please log out when finished.

Global Data Explorer (formerly MarketLine) This link opens in a new window
This database compiles business information using primary and secondary research to create 10,000 company, 2,000 industry, and 50 country profiles. MarketLine includes daily updates of relevant news, comments and analysis, company history, and a SWOT analysis (strengths, weaknesses, opportunities, and threats) within company profiles.
Statista This link opens in a new window
Search for user-friendly statistical tables and infographics on more than 80,000 topics drawn from over 22,500 sources, covering market and consumer data and many more areas of interest. Sources of information include market researchers, trade publications, scientific journals, and government databases.