MKTG 4100: Selling Skills Development
Business Librarian
Industry and 3M
- IBISworld This link opens in a new windowSearch hundreds of U.S. and state industry reports, including Core NAICS, Industry Market Research, Reports on the Business Environment, Industry Risk Ratings, and Global Industry Research.
- MarketLine This link opens in a new windowThis database compiles business information using primary and secondary research to create 10,000 company, 2,000 industry, and 50 country profiles. MarketLine includes daily updates of relevant news, comments and analysis, company history, and a SWOT analysis (strengths, weaknesses, opportunities, and threats) within company profiles.
- NexisUni This link opens in a new windowFull-text access to over 10,000 news, business, and legal sources, including both deep archive and up-to-the-minute stories in regional, national, and international newspapers, wire services, broadcast transcripts, and non-English language news services. Company Dossier can be used to retrieve detailed company information and financial performance measures, or to identify and compare companies matching specific criteria. Also included is Shepard's Citations service for all federal and state court cases 1789-present.
NOTE: Users must register for a NexisUni account using their WMU email address in order to save content and searches on this platform.
Supporting Materials
Possible keywords include: Cubitron, 3M, wood, and/or "ceramic abrasives"
Citing Business Sources (Articles, Annual Reports, Mintel, IBIS, etc.)
- APA 7th ed. Citation for Business SourcesSchemm, N., Dellenbach, M., Grisham, Z., Hageman, M., Tingle, N., Trowbridge, M., & Wheatley, A. (2020). APA 7th ed. citation for business sources. https://bit.ly/APA7business
