MKTG 3780: Marketing Analytics
Business Subject Guide
Mintel
- Mintel US Reports This link opens in a new windowMarket research reports on hundreds of consumer industries with special focus on consumer segmentation and preferences. In addition to expert analysis, full databooks and methodology are available.
- Mintel Region Boundaries MapThe regions used in the databooks for Mintel match the boundaries as defined by the Census.
Statista
- Statista This link opens in a new windowSearch for user-friendly statistical tables and infographics on more than 80,000 topics drawn from over 22,500 sources, covering market and consumer data and many more areas of interest. Sources of information include market researchers, trade publications, scientific journals, and government databases.
Marketline Advantage
- Global Data Explorer (formerly MarketLine) This link opens in a new window
This database compiles business information using primary and secondary research to create 10,000 company, 2,000 industry, and 50 country profiles. MarketLine includes daily updates of relevant news, comments and analysis, company history, and a SWOT analysis (strengths, weaknesses, opportunities, and threats) within company profiles.
IBISworld
- IBISWorld This link opens in a new window
Search hundreds of U.S. and state industry reports, including Core NAICS, Industry Market Research, Reports on the Business Environment, Industry Risk Ratings, and Global Industry Research.
ABI Inform Complete
- ABI/INFORM Collection (ProQuest) This link opens in a new window
This is the most comprehensive ABI/INFORM database, comprised of ABI/INFORM Global, ABI/INFORM Trade and Industry, ABI/INFORM Dateline and ABI/INFORM Archive, featuring thousands of full-text journals, dissertations, working papers, key business and economics periodicals such as the Economist, country- and industry-focused reports, and downloadable data. Its international coverage gives researchers a complete picture of companies and business trends around the world.
- Google Scholar This link opens in a new window
This service from Google searches scholarly literature, including articles, theses, books and technical reports, and "gray literature" from many areas of research. Some materials are free, some will be available to WMU users by clicking on "Article Linker" while others may require a fee. Use this source in addition to library databases for a more complete search of scholarly literature.
To enable links from the "Find it@WMU" from off-campus computers, follow these instructions or watch a video tutorial :
1. Go to Google Scholar.
2. Click on the "options" wheel in the top right corner.
3. Select "Library Links" from menu on the left side.
4. In the "Library Links" search box, type "Western Michigan University Libraries".
5. Click the checkbox next to "Western Michigan University Libraries (ArticleLinker)".
6. Click the "Save".
8. A link to "ArticleLinker" should now appear next to those citations that are available electronically from the Libraries.
MRI Simmons Insights
- MRI Simmons This link opens in a new window
Provides summary tables of key audience and product usage data from a national sample of nearly 50,000+ adults. It offers demographic, lifestyle, product usage, and media data.
This subscription is limited to seventy-five simultaneous users. Please log out when finished.
