Market research reports on hundreds of consumer industries with special focus on consumer segmentation and preferences. In addition to expert analysis, full databooks and methodology are available.

Search for user-friendly statistical tables and infographics on more than 80,000 topics drawn from over 22,500 sources, covering market and consumer data and many more areas of interest. Sources of information include market researchers, trade publications, scientific journals, and government databases.

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This database compiles business information using primary and secondary research to create 10,000 company, 2,000 industry, and 50 country profiles. MarketLine includes daily updates of relevant news, comments and analysis, company history, and a SWOT analysis (strengths, weaknesses, opportunities, and threats) within company profiles.

Search hundreds of U.S. and state industry reports, including Core NAICS, Industry Market Research, Reports on the Business Environment, Industry Risk Ratings, and Global Industry Research.

ProQuest Central Premium is a multidisciplinary research database that encompasses many smaller, subject-specific databases covering all major areas, including business, health and medical, social sciences, arts, humanities, religion, education, science, and technology. Content types include full-text scholarly, trade, and professional journals; newspapers, newswires, broadcast transcripts, and magazines; working papers and case studies; videos, e-books, and more. ABI/Inform users seeking only subject-specific content can limit their search to individual databases included in ProQuest Central Premium by clicking the “Change Databases” option on the ProQuest Platform or selecting them from the libraries' Database A-Z list. ProQuest Central Premium includes: ComDisDome, ProQuest Research Library, ABI/Inform collections, ProQuest One collections,  Sociological Abstracts, and more.

This service from Google searches scholarly literature, including articles, theses, books and technical reports, and "gray literature" from many areas of research. Some materials are free, some will be available to WMU users by clicking on "Article Linker" while others may require a fee. Use this source in addition to library databases for a more complete search of scholarly literature.

To enable links from the "Find it@WMU" from off-campus computers, follow these instructions or watch a video tutorial :

1. Go to Google Scholar.
2. Click on the "options" wheel in the top right corner.
3. Select "Library Links" from menu on the left side.
4. In the "Library Links" search box, type "Western Michigan University Libraries".
5. Click the checkbox next to "Western Michigan University Libraries (ArticleLinker)".
6. Click the "Save".
8. A link to "ArticleLinker" should now appear next to those citations that are available electronically from the Libraries.

Provides summary tables of key audience and product usage data from a national sample of nearly 50,000+ adults. It offers demographic, lifestyle, product usage, and media data. 

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