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MKTG 3780: Marketing Analytics
Business Librarian
LuMarie Guth
Librarian:
1011 Waldo Library
269-387-5153
New York Times through WMU Libraries
End of Class Activity
Claritas
Euromonitor
GFK/MRI
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MRI University ReporterProvides summary tables of key audience and product usage data from a national sample of 25,000+ adults. It offers demographic, lifestyle, product usage, and media data.
Access limited to 20 concurrent users
Users must register with their WMU email address and the following registration code to use the MRI Smartsystem.
2020 Registration Code: GSPM4UHV
Check your WMU email account for an email containing an account confirmation link. You must click on this link within 3 days in order for your account to be created.