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MKTG 3780: Marketing Analytics
Business Librarian
New York Times through WMU Libraries
End of Class Activity
Claritas
Euromonitor
GFK/MRI
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MRI Simmons InsightsProvides summary tables of key audience and product usage data from a national sample of 25,000+ adults. It offers demographic, lifestyle, product usage, and media data.
Access limited to 20 concurrent users