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MKTG 3780: Marketing Analytics
Business Librarian
MRI Simmons Insights
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MRI Simmons InsightsProvides summary tables of key audience and product usage data from a national sample of 25,000+ adults. It offers demographic, lifestyle, product usage, and media data.
Access limited to 20 concurrent users
Map Services
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Jason Glatz (Map Specialist)
WMU Libraries offers mapping services.
If you have geographic level data (addresses, latitude/longitude, zip code, county, state, etc.) from a database like DemographicsNow, Mintel, Statista, etc. you can make an appointment with our map specialist Jason Glatz to convert your tables into a customized map for your report or presentation.
Mintel
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Mintel Region BoundariesThe regions used in the databooks for Mintel match the boundaries as defined by the Census.
