Skip to Main Content
University Libraries Databases
WMU Research Guides
Fashion Merchandising & Design
Consumer Information Resources
Search this Guide
Search
Fashion Merchandising & Design
Fashion Merchandising & Design Resources
Market Research Resources
Consumer Information Resources
Citing Sources / Style Guides
FCS 3300 Entrepreneurship
FCS 5240 Soc/Psy Aspects of Dress
FCS 5340 Consumer Behavior
Research Databases
Nielsen Prizm Segments
DemographicsNow
How To: DemographicsNow
Mosiac Segmentation Handbook for DemographicsNow
Complete Television, Radio & Cable Industry Directory
more...
less...
Added March 27, 2015
Mintel US Reports
MRI Simmons Insights
Provides summary tables of key audience and product usage data from a national sample of 25,000+ adults. It offers demographic, lifestyle, product usage, and media data.
Access limited to 20 concurrent users
How To MRI Simmons Insights Quick Reports (LuMarie Guth, Western Michigan University)
How To MRI Simmons Insights Crosstabs and Advanced Quick Reports (LuMarie Guth, Western Michigan University)
How to Create a Demographic Profile Report in Simmons Insights (Chad Boeninger, Ohio Univ, 3.5 minutes)
How to Create a Cross Tab in Simmons Insights (Chad Boeninger, Ohio Univ, 6 minutes)
Finding Statistics
Statista
American FactFinder
Consumer Expenditure Survey
Facebook Audience Insights
Google Shopping Insights
<<
Previous:
Market Research Resources
Next:
Citing Sources / Style Guides >>
Ebooks
The Baby Boom
by
New Strategist Press (Prepared for Publication by)
Call Number: Ebook
ISBN: 1940308879
Publication Date: 2015-01-15
American Generations
by
New Strategist Press (Prepared for Publication by)
Call Number: Ebook
ISBN: 1940308038
Publication Date: 2013-07-15
Baby Boomers and Their Parents
by
George Moschis; Anil Mathur
Call Number: Ebook
ISBN: 0978660242
Publication Date: 2007-07-01
Who's Buying Apparel
by
The Editors at New Strategist Press (Editor)
Call Number: Ebook
ISBN: 9781935114024
Publication Date: 2015-07-30
Who's Buying by Age
by
New Strategist Press (Prepared for Publication by)
Call Number: Ebook
ISBN: 9781940308531
Publication Date: 2014-07-15
Generation X
by
New Strategist Press (Prepared for Publication by)
Call Number: Ebook
ISBN: 9781940308845
Publication Date: 2015-01-15
How Cool Brands Stay Hot
by
Joeri Van Den Bergh; Mattias Behrer
Call Number: Ebook
ISBN: 0749462507
Publication Date: 2011-03-15