WMU Research Guides: IEE 2610 Engineering Statistics: Business Information

Industry and Marketing Databases

For many more business and economics databases, please see the business subject guide at: http://libguides.wmich.edu/business

IBISWorld This link opens in a new window
Search hundreds of U.S. and state industry reports, including Core NAICS, Industry Market Research, Reports on the Business Environment, Industry Risk Ratings, and Global Industry Research.

Global Data Explorer (formerly MarketLine) This link opens in a new window
This database compiles business information using primary and secondary research to create 10,000 company, 2,000 industry, and 50 country profiles. MarketLine includes daily updates of relevant news, comments and analysis, company history, and a SWOT analysis (strengths, weaknesses, opportunities, and threats) within company profiles.
Mintel US Reports This link opens in a new window
Market research reports on hundreds of consumer industries with special focus on consumer segmentation and preferences. In addition to expert analysis, full databooks and methodology are available.
Statista This link opens in a new window
Search for user-friendly statistical tables and infographics on more than 80,000 topics drawn from over 22,500 sources, covering market and consumer data and many more areas of interest. Sources of information include market researchers, trade publications, scientific journals, and government databases.