WMU Research Guides: MKTG 3921: Food and CPG Marketing Analytics: Home

DemographicsNow

MRI Simmons
Provides summary tables of key audience and product usage data from a national sample of nearly 50,000+ adults. It offers demographic, lifestyle, product usage, and media data.
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Mintel US Reports
Market research reports on hundreds of consumer industries with special focus on consumer segmentation and preferences. In addition to expert analysis, full databooks and methodology are available.

Statista
Search for user-friendly statistical tables and infographics on more than 80,000 topics drawn from over 22,500 sources, covering market and consumer data and many more areas of interest. Sources of information include market researchers, trade publications, scientific journals, and government databases.

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