MKTG 3921: Food and CPG Marketing Analytics
Business Librarian
New York Times through WMU Libraries
DemographicsNow
- DemographicsNow This link opens in a new window
DemographicsNow provides users with ready-to-use and customizable demographic data reports that include population, income, housing, race, age, education, businesses and retail sales, consumer expenditures and more.
Euromonitor
- Euromonitor Passport This link opens in a new window
This online market research tool monitors industry trends and gives strategic and market analysis for products globally. GMID Passport provides in depth industry reports, company profiles, market data and forecasts, trends, statistical analysis, and merger & acquisitions, for fast-moving consumer goods in both the domestic and international marketplaces.
GFK/MRI
- MRI Simmons Insights This link opens in a new window
Provides summary tables of key audience and product usage data from a national sample of 25,000+ adults. It offers demographic, lifestyle, product usage, and media data.
This subscription is limited to seventy five simultaneous users. Please log out when finished.
Mintel
- Mintel US Reports This link opens in a new windowMarket research reports on hundreds of consumer industries with special focus on consumer segmentation and preferences. In addition to expert analysis, full databooks and methodology are available.
Statista
- Statista This link opens in a new windowSearch for user-friendly statistical tables and infographics on more than 80,000 topics drawn from over 22,500 sources, covering market and consumer data and many more areas of interest. Sources of information include market researchers, trade publications, scientific journals, and government databases.