WMU Research Guides: Aviation: Doing the PEST Analysis

What is a PEST Analysis?

A PEST analysis covers the political, economic, social and technological factors of a business, industry or country. Students in AVS4280 International Aviation are often required to complete a PEST analysis of a specific country. The resources on this page will help you find that information. For sources beyond what are covered on this page, please check out the statistics page on the Global and International Studies guide: https://libguides.wmich.edu/global/statistics

Country Sources

CIA World Factbook
"The World Factbook provides information on the history, people and society, government, economy, energy, geography, communications, transportation, military, and transnational issues for 267 world entities"
Countries and Their Cultures
Describes living conditions and traditions in each country.

Statista This link opens in a new window
Click on either the "Outlooks" drop-down at the top of the page, and select the "Country Outlook" option, or click on "Reports" and select "Country Reports." Provides statistics and background on the following sectors: Economy, Digital Economy, Labor Force, Society, Business Environment and the Public Sector.

Search Library Search

You should also consider searching Library Search (the main search box on the Library homepage) for sources on this. I would select the “Books and Media” radio button and use keywords such as:

Cuba political (or Cuban politics)

Japan economic

Germany business

India energy sector

Argentina social issues (or Argentina social policy)

Or add additional search terms for a more specific search.

See image below for an example of how this looks in Library Search.

Subject and Course Guides

Aviation

What is a PEST Analysis?

Country Sources

Search Library Search