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MGMT 2140: Exploring Entrepreneurship

Marketing and Industry Databases

Sample APA Citation: Tang, O. (2012, August). IBISWorld Industry Report 31134. Candy Production in the US. Retrieved from IBISWorld database. 

Sample APA Citation:  Failla, J. (2020, April). Quick service restaurants - US. Mintel.

Sample APA Citation: 

Quick Reports:

MRI-Simmons. (2017). Spring 2018 NHCS adult study 12 month [Target: TUMS-brands used most] [Demographic profile]. 

Cross Tabs:

MRI-Simmons. (2017). Spring 2017 NHCS adult study 12 month [Cell phones / smartphones brands owned by consumer demographics - age, gender, household income] [Data set].

Sample APA Citation: DemographicsNow. (2016). Income comparison for Cramerton, Kernersville, and Shelby, NC. Retrieved from DemographicsNow database.

DemographicsNow. (2016). CEX - apparel detail summary for zip code 27101. Retrieved July 31, 2016 from DemographicsNow database.

Business Subject Guide

New York Times through WMU Libraries