Sample APA Citation: Tang, O. (2012, August). IBISWorld Industry Report 31134. Candy Production in the US. Retrieved from IBISWorld database.
Sample APA Citation: Failla, J. (2020, April). Quick service restaurants - US. Mintel. https://reports.mintel.com/display/986928/#
Provides summary tables of key audience and product usage data from a national sample of 25,000+ adults. It offers demographic, lifestyle, product usage, and media data.
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Sample APA Citation:
Quick Reports:
MRI-Simmons. (2017). Spring 2018 NHCS adult study 12 month [Target: TUMS-brands used most] [Demographic profile]. https://simmonsinsights.com/
Cross Tabs:
MRI-Simmons. (2017). Spring 2017 NHCS adult study 12 month [Cell phones / smartphones brands owned by consumer demographics - age, gender, household income] [Data set]. https://simmonsinsights.com/
This service from Google searches scholarly literature, including articles, theses, books and technical reports, and "gray literature" from many areas of research. Some materials are free, some will be available to WMU users by clicking on "Article Linker" while others may require a fee. Use this source in addition to library databases for a more complete search of scholarly literature.
To enable links from the "Find it@WMU" from off-campus computers, follow these instructions or watch a video tutorial :
1. Go to Google Scholar.
2. Click on the "options" wheel in the top right corner.
3. Select "Library Links" from menu on the left side.
4. In the "Library Links" search box, type "Western Michigan University Libraries".
5. Click the checkbox next to "Western Michigan University Libraries (ArticleLinker)".
6. Click the "Save".
8. A link to "ArticleLinker" should now appear next to those citations that are available electronically from the Libraries.
DemographicsNow provides users with ready-to-use and customizable demographic data reports that include population, income, housing, race, age, education, businesses and retail sales, consumer expenditures and more.
Sample APA Citation: DemographicsNow. (2016). Income comparison for Cramerton, Kernersville, and Shelby, NC. Retrieved from DemographicsNow database.
DemographicsNow. (2016). CEX - apparel detail summary for zip code 27101. Retrieved July 31, 2016 from DemographicsNow database.