I am a marketing student doing an assignment where I have to argue for a wmu branded product to sell to current students, alumni, and wmu and kalamazoo community members. I have to do a target market analysis. I have these notes about my ideal target market. What do you think? Please recommend next steps? Provide sources.
Sample APA Citation: Tang, O. (2012, August). IBISWorld Industry Report 31134. Candy Production in the US. Retrieved from IBISWorld database.
Sample APA Citation: Failla, J. (2020, April). Quick service restaurants - US. Mintel. https://reports.mintel.com/display/986928/#
Sample APA Citation:
Quick Reports:
MRI-Simmons. (2017). Spring 2018 NHCS adult study 12 month [Target: TUMS-brands used most] [Demographic profile]. https://simmonsinsights.com/
Cross Tabs:
MRI-Simmons. (2017). Spring 2017 NHCS adult study 12 month [Cell phones / smartphones brands owned by consumer demographics - age, gender, household income] [Data set]. https://simmonsinsights.com/
In MRI-Simmons, an index number is a measure of how likely a target is to meet a specific criterion in relation to a base. The base is set to 100, which is considered average. The index number can be used to determine if the target is more or less likely to meet the criterion, and if the likelihood is significant: