MKTG 4750: International Marketing
Business Librarian
LuMarie Guth
Librarian:
1011 Waldo Library
269-387-5153
End of Class Survey
Assignment Details
International Market Research
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Euromonitor PassportThis online market research tool monitors industry trends and gives strategic and market analysis for products globally. GMID Passport provides in depth industry reports, company profiles, market data and forecasts, trends, statistical analysis, and merger & acquisitions, for fast-moving consumer goods in both the domestic and international marketplaces.
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MarketLineThis database compiles business information using primary and secondary research to create 10,000 company, 2,000 industry, and 50 country profiles. MarketLine includes daily updates of relevant news, comments and analysis, company history, and a SWOT analysis (strengths, weaknesses, opportunities, and threats) within company profiles.
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StatistaSearch for user-friendly statistical tables and infographics on more than 80,000 topics drawn from over 22,500 sources, covering market and consumer data and many more areas of interest. Sources of information include market researchers, trade publications, scientific journals, and government databases.
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ABI/INFORM CompleteThe most comprehensive ABI/INFORM™ database, comprised of ABI/INFORM Global, ABI/INFORM Trade and Industry, ABI/INFORM Dateline and ABI/INFORM Archive, featuring over 3,000 full-text journals, 25,000 Dissertations, 14,000 SSRN working papers, key newspapers such as The Wall Street Journal and The Financial Times, as well as country-and industry-focused reports and data. Its international coverage gives researchers a complete picture of companies and business trends around the world.
Country Overviews/Doing Business In...
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Centre for Intercultural LearningLinks you to the best Web sites for virtually every country in the world providing a country overview, history, geography, culture, politics, economy, media, and maps.
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CIA World FactbookThe World Factbook provides information on the history, people, government, economy, geography, communications, transportation, military, and transnational issues for 267 world entities. Our Reference tab includes: maps of the major world regions, as well as Flags of the World, a Physical Map of the World, a Political Map of the World, a World Oceans map, and a Standard Time Zones of the World map.
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Doing Business Reports (World Bank)These reports from the World Bank provide "objective measures of business regulations and their enforcement across 183 economies and selected cities at the subnational and regional level.
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Economist Intelligence Unit (EIU) Country Data370 economic variables over a 50 year period, actual and forecasted. Reports include comprehensive information such as GDP, import/export statistics, industry data, monetary indicators, liquidity metrics, and more.
Update frequency – Monthly
Coverage ‐ G20 Countries, 1980‐2030 -
Economist Intelligence Unit (EIU) Country Finance & Forecast ReportsCountry‐focused financial conditions, techniques & regulations /Country‐focused 5‐year economic & business forecasts
Update frequency – Annual with quarterly updates /Monthly, Number available ‐ 20/40
Coverage – 40 countries (G20 plus top GDP countries, 90+ subjects
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Europa World PlusOnline version of The Europa World Year Book and the nine Europa Regional Surveys of the World. This database is updated regularly with economic, political and geographic background information and statistical data by country, and includes thousands of directory contact details with click-through web links and a comprehensive listing of more than 2,000 international organizations.
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Global EdgeA directory of resources which allows you to find information ranging from culture and economic information to Trade Tutorials, Trade Law or even Statistical Data Sources.
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Global Insights by CountryThis is your source for statistical data for nearly every country around the world. In addition to statistics, historical, economic, and political conditions are available; use our Executive Memos for fingertip access to current information and the globalEDGE network to locate members in each country.
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Gov.UK Company House Overseas RegistriesJust as the SEC collects reports on American public companies many countries worldwide have similar registries. Gov.UK Company House Overseas Registries provides regularly updated links to registries by country.
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Kwintessential Cross Cultural SolutionsCountry profiles on language, cultural, customs, and etiquette.
