WMU Research Guides: MKTG 4750: International Marketing: Home

Tutorial

Introduction to International Secondary Market Research at WMU
Learn how to find international market and consumer data using two of our most powerful tools: 1) Statista, for country-specific statistics and global consumer preferences and 2) Global Data Explorer, for international industry reports.

Instructions for Personal and Interpersonal Knowledge – SPuRS Advanced

International Market Research

ABI/INFORM Collection (ProQuest)
This is the most comprehensive ABI/INFORM database, comprised of ABI/INFORM Global, ABI/INFORM Trade and Industry, ABI/INFORM Dateline and ABI/INFORM Archive, featuring thousands of full-text journals, dissertations, working papers, key business and economics periodicals such as the Economist, country- and industry-focused reports, and downloadable data. Its international coverage gives researchers a complete picture of companies and business trends around the world.
Global Data Explorer (formerly MarketLine)
This database compiles business information using primary and secondary research to create 10,000 company, 2,000 industry, and 50 country profiles. MarketLine includes daily updates of relevant news, comments and analysis, company history, and a SWOT analysis (strengths, weaknesses, opportunities, and threats) within company profiles.
Statista
Search for user-friendly statistical tables and infographics on more than 80,000 topics drawn from over 22,500 sources, covering market and consumer data and many more areas of interest. Sources of information include market researchers, trade publications, scientific journals, and government databases.

For best results please use Chrome for this database.
Google Scholar
This service from Google searches scholarly literature, including articles, theses, books and technical reports, and "gray literature" from many areas of research. Some materials are free, some will be available to WMU users by clicking on "Article Linker" while others may require a fee. Use this source in addition to library databases for a more complete search of scholarly literature.
To enable links from the "Find it@WMU" from off-campus computers, follow these instructions or watch a video tutorial :

1. Go to Google Scholar.
2. Click on the "options" wheel in the top right corner.
3. Select "Library Links" from menu on the left side.
4. In the "Library Links" search box, type "Western Michigan University Libraries".
5. Click the checkbox next to "Western Michigan University Libraries (ArticleLinker)".
6. Click the "Save".
8. A link to "ArticleLinker" should now appear next to those citations that are available electronically from the Libraries.

Country Overviews/Doing Business In...

Our World in Data
Our World in Data is a research-focused publication that provides interactive data visualizations and in-depth analysis on global issues such as health, economics, environment, and societal trends. It offers freely accessible, evidence-based insights to help users understand and address the world’s most pressing challenges.
CIA World Factbook
The World Factbook provides information on the history, people, government, economy, geography, communications, transportation, military, and transnational issues for 267 world entities. Our Reference tab includes: maps of the major world regions, as well as Flags of the World, a Physical Map of the World, a Political Map of the World, a World Oceans map, and a Standard Time Zones of the World map.
Economist Intelligence Unit (EIU) Country Finance & Forecast Reports
Country‐focused financial conditions, techniques & regulations /Country‐focused 5‐year economic & business forecasts
Update frequency – Annual with quarterly updates /Monthly, Number available ‐ 20/40
Coverage – 40 countries (G20 plus top GDP countries, 90+ subjects
Gov.UK Company House Overseas Registries
Just as the SEC collects reports on American public companies many countries worldwide have similar registries. Gov.UK Company House Overseas Registries provides regularly updated links to registries by country.
Fitch Solutions Risk Reports
Fitch Solutions offers in-depth risk and market intelligence with detailed country-level reports. Each profile includes political, economic, and operational risk assessments; SWOT-style analysis; and 10-year outlooks for key indicators. These reports are especially valuable when assessing long-term viability, identifying risk factors for global expansion, or understanding how macroeconomic factors may impact business strategy abroad.
Global Edge
A directory of resources which allows you to find information ranging from culture and economic information to Trade Tutorials, Trade Law or even Statistical Data Sources.

Business Subject Guide

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MKTG 4750: International Marketing

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International Market Research

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