Relevant Global Data Explorer reports
Country Analysis: India (PESTLE overview)
Foodservice – India (desserts, cafes, quick service)
Non-Alcoholic Drinks – India (bubble tea/ready-to-drink tea, café beverages)
Dairy & Ice Cream – India
Search tips
Keywords: India dessert café market, boba tea growth India, urban coffee culture India
Check Statista for tea consumption per capita and café chain market share.
Relevant Global Data Explorer reports
Country Analysis: United Arab Emirates
Foodservice – UAE (smoothies, juice bars, quick service restaurants)
Health & Wellness – UAE (functional foods, healthy eating trends)
Fruit & Vegetable Market – UAE
Search tips
Combine UAE smoothie market, Dubai health food trends, halal foodservice.
In Statista, filter for fresh juice consumption, healthy eating, halal restaurant industry.
Relevant Global Data Explorer reports
Country Analysis: Australia
Travel & Tourism – Australia (road travel, domestic tourism)
Foodservice – Australia (quick service, convenience retail food)
Automotive – Australia (vehicle ownership and long-distance travel habits)
Search tips
Keywords: road trip culture Australia, highway service stations, family dining travel Australia.
Statista data on car ownership rates and domestic tourism road travel will strengthen the case.
Relevant Global Data Explorer reports
Country Analysis: Germany
Energy Drinks – Germany
Health & Wellness – Germany (functional beverages)
Fitness & Sports Nutrition – Germany
Search tips
Search zero-sugar energy drinks Germany, functional beverages, health-conscious youth Germany.
Check Statista for energy drink per capita consumption and sugar-free beverage trends.
Relevant Global Data Explorer reports
Country Analysis: United Kingdom
Coffee & Tea Shops – UK
Quick Service Restaurants – UK
Drive-through & Convenience Food – UK
Search tips
Keywords: drive-thru coffee UK, convenience food growth UK, specialty coffee chain market share UK.
Statista for coffee shop market size and drive-through sales growth.
Relevant Global Data Explorer reports
Country Analysis: Poland
Spirits – Poland (vodka market, ready-to-drink cocktails)
Alcoholic Beverages – Eastern Europe (trends in RTD)
Health & Wellness – Poland (lower-calorie and “better for you” drinks)
Search tips
Keywords: RTD cocktails Poland, vodka-based beverages, low-calorie alcohol Poland.
Use Statista to find alcohol consumption by category and growth in RTD alcoholic beverages.
Purpose: This guide supports the Country Analysis project for MKTG 4750. Use it to research the five key environments—Geographic & Natural, Economic, Sociocultural, Political & Legal, and Technological—and to find consumer trends and cite your sources in APA 7th edition.
Find climate, population, resources, and infrastructure data for your country.
Research GDP, currency strength, consumer income, and market potential.
Understand cultural norms, consumer attitudes, and megatrends.
Analyze government structure, policy stability, and investment laws.
Assess infrastructure, innovation, and digital readiness.