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MKTG 4750: International Marketing

Expansion Scenarios and Search Tips

Use these ideas with Global Data Explorer (MarketLine), Statista, and other key tools on this guide. Each set lists recommended reports and sample searches/filters to help you quickly find high-value data.

1. Mishu Desserts & Boba Tea → India

Relevant Global Data Explorer reports

  • Country Analysis: India (PESTLE overview)

  • Foodservice – India (desserts, cafes, quick service)

  • Non-Alcoholic Drinks – India (bubble tea/ready-to-drink tea, café beverages)

  • Dairy & Ice Cream – India

Search tips

  • Keywords: India dessert café market, boba tea growth India, urban coffee culture India

  • Check Statista for tea consumption per capita and café chain market share.

2. Tropical Smoothie Café → United Arab Emirates (UAE)

Relevant Global Data Explorer reports

  • Country Analysis: United Arab Emirates

  • Foodservice – UAE (smoothies, juice bars, quick service restaurants)

  • Health & Wellness – UAE (functional foods, healthy eating trends)

  • Fruit & Vegetable Market – UAE

Search tips

  • Combine UAE smoothie market, Dubai health food trends, halal foodservice.

  • In Statista, filter for fresh juice consumption, healthy eating, halal restaurant industry.

3. Buc-ee’s-style Luxury Rest Stop → Australia

Relevant Global Data Explorer reports

  • Country Analysis: Australia

  • Travel & Tourism – Australia (road travel, domestic tourism)

  • Foodservice – Australia (quick service, convenience retail food)

  • Automotive – Australia (vehicle ownership and long-distance travel habits)

Search tips

  • Keywords: road trip culture Australia, highway service stations, family dining travel Australia.

  • Statista data on car ownership rates and domestic tourism road travel will strengthen the case.

4. Ilani Energy Drinks → Germany

Relevant Global Data Explorer reports

  • Country Analysis: Germany

  • Energy Drinks – Germany

  • Health & Wellness – Germany (functional beverages)

  • Fitness & Sports Nutrition – Germany

Search tips

  • Search zero-sugar energy drinks Germany, functional beverages, health-conscious youth Germany.

  • Check Statista for energy drink per capita consumption and sugar-free beverage trends.

5. Seven Brew Coffee → United Kingdom

Relevant Global Data Explorer reports

  • Country Analysis: United Kingdom

  • Coffee & Tea Shops – UK

  • Quick Service Restaurants – UK

  • Drive-through & Convenience Food – UK

Search tips

  • Keywords: drive-thru coffee UK, convenience food growth UK, specialty coffee chain market share UK.

  • Statista for coffee shop market size and drive-through sales growth.

6. High Noon RTD Cocktails → Poland

Relevant Global Data Explorer reports

  • Country Analysis: Poland

  • Spirits – Poland (vodka market, ready-to-drink cocktails)

  • Alcoholic Beverages – Eastern Europe (trends in RTD)

  • Health & Wellness – Poland (lower-calorie and “better for you” drinks)

Search tips

  • Keywords: RTD cocktails Poland, vodka-based beverages, low-calorie alcohol Poland.

  • Use Statista to find alcohol consumption by category and growth in RTD alcoholic beverages.

Start Here: Country Analysis Assignment

Purpose: This guide supports the Country Analysis project for MKTG 4750. Use it to research the five key environments—Geographic & Natural, Economic, Sociocultural, Political & Legal, and Technological—and to find consumer trends and cite your sources in APA 7th edition.

Geographic & Natural Environment

Find climate, population, resources, and infrastructure data for your country.

Economic Environment

Research GDP, currency strength, consumer income, and market potential.

Sociocultural Environment

Understand cultural norms, consumer attitudes, and megatrends.

Political and Legal Environments

Analyze government structure, policy stability, and investment laws.

Technological Environment

Assess infrastructure, innovation, and digital readiness.

More Business Research Help

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