WMU Research Guides: MKTG 3710: Marketing Research: Veeck

Infographics Available as Models

Mintel US Reports
Market research reports on hundreds of consumer industries with special focus on consumer segmentation and preferences. In addition to expert analysis, full databooks and methodology are available.
Statista
Search for user-friendly statistical tables and infographics on more than 80,000 topics drawn from over 22,500 sources, covering market and consumer data and many more areas of interest. Sources of information include market researchers, trade publications, scientific journals, and government databases.

For best results please use Chrome for this database.

Mintel US Reports
Market research reports on hundreds of consumer industries with special focus on consumer segmentation and preferences. In addition to expert analysis, full databooks and methodology are available.

Mintel Region Boundaries Map
The regions used in the databooks for Mintel match the boundaries as defined by the Census.

MRI Simmons
Provides summary tables of key audience and product usage data from a national sample of nearly 50,000+ adults. It offers demographic, lifestyle, product usage, and media data.
This subscription is limited to seventy-five simultaneous users. Please log out when finished.
Statista
Search for user-friendly statistical tables and infographics on more than 80,000 topics drawn from over 22,500 sources, covering market and consumer data and many more areas of interest. Sources of information include market researchers, trade publications, scientific journals, and government databases.

For best results please use Chrome for this database.

Introduction to Secondary Marketing Resources at WMU
Learn how to use IBISWorld, Mintel, and Statista to research U.S. industry trends, consumer behavior, and local market data.
Introduction to International Secondary Market Research at WMU
Learn how to find international market and consumer data using two of our most powerful tools: 1) Statista, for country-specific statistics and global consumer preferences and 2) Global Data Explorer, for international industry reports.

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