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MKTG 3710: Marketing Research

Class guide for the MKTG3710 MKTG 3710 Marketing Research course.

Presentation

 

Suggested Prompts

  • I'm uploading a marketing project and a source for that project. Summarize the source and analyze it's relevancy to the project.
  • Suggest other relevant journal articles similar to this one.
  • Simplify this language (paste in technical language from methodology or results).
  • Pull some data points from the findings that I should use, explain what they mean, and give me the related page numbers.
  • Pull five or six direct quotes from the paper that would be impactful for the project.
  • If you were evaluating this study what would be it’s strengths and limititations? Is there any bias?

Article Searches

Market Research WMU Databases

New York Times through WMU Libraries

Business Librarian

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LuMarie Guth


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