This source lists manufacturers and distributors from small businesses to large corporations, from both the public and private sectors, offering complete coverage of more than 426,000 U.S. consumer brands; 115,000 manufacturers, importers or distributors; and companies that are out of business as well as brands that are no longer in production or are now considered generic.
Formerly known as "Local Market Audience Analyst," this database provides demographic and market data by geographic place (major metropolitan area, county, or state) and by kind of market characteristics, lifestyle activities, or attitudes (for example, do gardening, like to dine out, participate in sports, own a pet, drink beer). Create custom reports showing relationships between activities and the outlook for certain segments. PRIZM reports allow users to focus on specific demographic groups.
The Complete Television, Radio & Cable Industry Directory contains entries for US and Canadian Television, Radio and Cable stations. Entries include call letters, type of station, frequency, antenna & transmitter data, phone numbers, fax numbers, address, hours of operation, station format, special programming, affiliates, advertising rates, ownership, national and regional networks, national and regional representatives, wire services and a wide range of key contacts.
DemographicsNow provides users with ready-to-use and customizable demographic data reports that include population, income, housing, race, age, education, businesses and retail sales, consumer expenditures and more.
Provides summary tables of key audience and product usage data from a national sample of 25,000+ adults. It offers demographic, lifestyle, product usage, and media data. Access limited to 20 concurrent users
Users must register with their WMU email address and the following registration code to use the MRI Smartsystem.
New 2019 Registration Code: 3QY6M2YZ
Check your WMU email account for an email containing an account confirmation link. You must click on this link within 3 days in order for your account to be created.
This online market research tool monitors industry trends and gives strategic and market analysis for products globally. GMID Passport provides in depth industry reports, company profiles, market data and forecasts, trends, statistical analysis, and merger & acquisitions, for fast-moving consumer goods in both the domestic and international marketplaces.
This database provides agency-to-agency and advertiser to agency relationships for prospecting, competitive intelligence, and advertising industry research. The database provides access to data on U.S. and Global companies, as well as selected private companies. And it monitors worldwide news sources daily for executive and key staff member changes, account wins and losses, merger and acquisition activity, and much more. This subscription is limited to one simultaneous user. Please logout when finished.
ReferenceUSA offers several searchable database modules containing detailed information on more than 14 million U.S. businesses and employers; 89 million U.S. residents; 855,000 U.S. health care providers; 1.5 million Canadian businesses; and 12 million Canadian residents. Two other modules cover 50,000 new companies in the U.S. and over 300,000 U.S. new movers and homeowners each week.
Provides domestic and international advertising rate information and direct marketing. This media/advertising industry database provides information on websites, radio, television, newspapers, print business and consumer magazines, TV and cable, radio stations/networks, interactive media, and direct marketing in the U.S. and overseas. Provides current advertising rates, audience/market data (including DMA and MSA maps, station lists and formats), and circulation data. Includes “Nielsen Segmentation & Market Solutions” (formerly Local Market Audience Analyst).
Search for public and industry information on more than 60,000 topics drawn from over 10,000 sources, covering agriculture, finance, politics, and many more areas of interest. Sources of information include market researchers, trade publications, scientific journals, and government databases.