Learn how to find international market and consumer data using two resources: 1) Statista, for country-specific statistics and global consumer preferences and 2) Global Data Explorer, for international industry reports. This tutorial is ideal for business students working on projects involving global markets, country entry strategies, or international comparisons.
🧭 Can be taken in conjunction with the Introduction to Secondary Marketing Resources tutorial (on the Market Research tab) for SPuRS Advanced credit.

Created by Michigan State University’s International Business Center, Global Edge is a trusted portal for exploring international business topics. It’s a great place to start when you need quick access to country facts, trade regulations, cultural insights, or links to official statistics—all in one spot.

EIU Country Forecasts provide expert-written analyses of political, economic, and policy conditions in countries around the world. Each report offers forward-looking insights—including labor market trends, investment risks, tax reforms, and regulatory developments—helping you understand the economic landscape that businesses face. Use these reports when your project involves evaluating a country’s business climate or making international comparisons grounded in credible, structured projections.

Fitch Solutions offers in-depth risk and market intelligence with detailed country-level reports. Each profile includes political, economic, and operational risk assessments; SWOT-style analysis; and 10-year outlooks for key indicators. These reports are especially valuable when assessing long-term viability, identifying risk factors for global expansion, or understanding how macroeconomic factors may impact business strategy abroad.

The Economist Intelligence Unit's Country Data provides downloadable spreadsheets with 370+ economic indicators—covering trade, finance, demographics, and labor—across a 50-year time span (1980–2030). Data is updated monthly and ideal for time series analysis, cross-country comparisons, or visualizing trends in global markets. Use this tool when you need precise, historical, and forecasted data to support charts, dashboards, or quantitative arguments in your assignments.