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Business

Resource Guide: Business Research

Marketing Tutorials

Instructions for Personal and Interpersonal Knowledge – SPuRS Advanced

Research Databases

Claritas My Best Segments
MyBestSegments ZIP Code Look-up lets you view your neighborhood’s household segments within any ZIP Code. Typically, a ZIP Code has over a dozen segments present, but to view your neighborhood’s top five segments, along with a descriptive snapshot about each segment’s characteristics for any Claritas segmentation system, simply enter your 5-digit ZIP Code.
Mosaic Handbook (Cengage)

Mintel US Reports This link opens in a new window
Market research reports on hundreds of consumer industries with special focus on consumer segmentation and preferences. In addition to expert analysis, full databooks and methodology are available.

Mintel Region Boundaries Map
The regions used in the databooks for Mintel match the boundaries as defined by the Census.

MRI Simmons This link opens in a new window
Provides summary tables of key audience and product usage data from a national sample of nearly 50,000+ adults. It offers demographic, lifestyle, product usage, and media data.
This subscription is limited to seventy-five simultaneous users. Please log out when finished.

MRI Video Tutorial, MRI, 2022 (49 Minutes)

Statista This link opens in a new window
Search for user-friendly statistical tables and infographics on more than 80,000 topics drawn from over 22,500 sources, covering market and consumer data and many more areas of interest. Sources of information include market researchers, trade publications, scientific journals, and government databases.

For best results please use Chrome for this database.

Opinion Polls