National insights, real behaviors. MRI Simmons surveys tens of thousands of U.S. adults on what they buy, watch, wear, and do. Use it to compare brand preferences, lifestyle habits, and demographic patterns across age, gender, or income. Especially useful for psychographic targeting and competitive analysis.

Discover what drives consumer choices. Mintel offers in-depth reports on hundreds of consumer markets, with insights into buying habits, preferences, and trends. Each report includes expert analysis plus full databooks with charts, statistics, and customizable demographic breakdowns to support your research.

Need fast facts about consumer behavior? Statista is your go-to source for easy-to-read charts, graphs, and tables on what people buy, how they spend, and which brands they prefer. Alongside data pulled from trusted sources like market analysts, trade publications, and government reports, it includes insights from Statista Consumer Insights—a global survey of over 2 million people across 50+ countries. This makes it ideal for marketing projects, pitch decks, and reports that need solid, visual evidence rooted in real consumer data.
Tip: Best viewed in Chrome.