WMU Research Guides: Business: Industry Research

Identify Your Industry (NAICS Codes)

North American Industry Classification System (NAICS)
Start here if you’re not sure which industry your company belongs to. Use this government classification system to find the right industry code. Then search databases like IBISWorld, Statista, or Global Data Explorer using that number or industry keywords to pull reports.

IBISWorld
IBISWorld delivers detailed U.S. industry reports covering market size, structure, competitive dynamics, and financial benchmarks. Reports include five-year forecasts, cost structure breakdowns, regulatory factors, and SWOT-style key success factors. Especially useful for understanding how industries operate, evaluating investment or business risks, and conducting supply chain analysis.
Mintel US Reports
Mintel offers expert-written reports that connect consumer behavior with industry performance. Each report includes market size, forecasts, category trends, and competitive insights—plus full databooks with charts and demographic breakdowns. Use Mintel to understand what’s driving an industry forward, what challenges it’s facing, and how leading brands are responding. Especially helpful when your project focuses on consumer-facing industries like food, fashion, wellness, or retail.
Global Data Explorer (formerly MarketLine)
GlobalData Explorer offers high-level industry overviews that integrate narrative insights with data visuals, recent news, and macroeconomic context. Reports often include value chain analysis, leading company profiles, and strategic commentary. Best for international comparisons, market entry planning, or understanding an industry’s position within the global economy.

First Research Industry Profiles (ABI Inform)
First Research offers concise reports that help you quickly understand how an industry works, who the key players are, and what issues they're facing. Each profile includes an industry overview, recent trends, challenges, forecasts, and key financials. You'll also find helpful tools like "Call Prep Questions" and SWOT-style insights—perfect for class presentations, case studies, or prepping for job interviews. Use it when you need a big-picture view of an industry or want to sound like you know your stuff.

Help Resources