AI tools like Microsoft Copilot, Claude, Google Gemini, and ChatGPT can help when tackling dense scholarly articles. Just make sure you’re using them ethically and transparently. ⚠️ Always check with your instructor before using AI in your coursework. Misusing these tools can lead to academic dishonesty—even unintentionally.
Here’s what AI can do:
Summarize long articles to help you decide if they’re worth reading in full.
Translate complex academic or statistical language into everyday terms.
Rate article relevance by prompting: “Is this article helpful for a project on [your topic]? Rank it's relevance out of 10”
Suggest citations you can format and verify in APA 7.
Not every topic has a full Mintel or IBISWorld report—but that doesn’t mean you're out of luck. Articles are often the best way to explore emerging issues, test new ideas, or find research studies on specific business problems. They’re great when you need:
Original research and data on consumer behavior, leadership, entrepreneurship, or management theory.
Current trends and industry insights from professionals in trade journals.
News coverage and expert commentary from respected sources like The Wall Street Journal.
Whether you're preparing a presentation, writing a report, or just trying to understand a complex issue, articles can back up your ideas with real evidence.
