MKTG 3710: Marketing Research
Class guide for the MKTG3710 MKTG 3710 Marketing Research course.
Business Librarian
LuMarie Guth
Librarian:
1011 Waldo Library
269-387-5153
New York Times through WMU Libraries
Keywords for Covid-19 Research
Some keywords to consider as you search the databases for information on the impact of the Covid-19 pandemic.
Dr. Atkin recommends term like: covid19, covid-19, coronavirus, pandemic, consumer confidence. Be sure to use “and” to narrow searches (i.e., “coronavirus and consumer behavior." Other terms to consider might be:
- Financial Impact OR Economic Impact
- Consumer Trust
- Scams
- Fake Tests
- Small business
- Stimulus check
- Relief check
- Financial health
- Price gouging
Library Databases
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ABI/INFORM CompleteThe most comprehensive ABI/INFORM™ database, comprised of ABI/INFORM Global, ABI/INFORM Trade and Industry, ABI/INFORM Dateline and ABI/INFORM Archive, featuring over 3,000 full-text journals, 25,000 Dissertations, 14,000 SSRN working papers, key newspapers such as The Wall Street Journal and The Financial Times, as well as country-and industry-focused reports and data. Its international coverage gives researchers a complete picture of companies and business trends around the world.
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Claritas 360 (Standard Rate and Data Service)Formerly known as "Local Market Audience Analyst," this database provides demographic and market data by geographic place (major metropolitan area, county, or state) and by kind of market characteristics, lifestyle activities, or attitudes (for example, do gardening, like to dine out, participate in sports, own a pet, drink beer). Create custom reports showing relationships between activities and the outlook for certain segments. PRIZM reports allow users to focus on specific demographic groups.
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Euromonitor PassportThis online market research tool monitors industry trends and gives strategic and market analysis for products globally. GMID Passport provides in depth industry reports, company profiles, market data and forecasts, trends, statistical analysis, and merger & acquisitions, for fast-moving consumer goods in both the domestic and international marketplaces.
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IBISworldSearch hundreds of U.S. and state industry reports, including Core NAICS, Industry Market Research, Reports on the Business Environment, Industry Risk Ratings, and Global Industry Research.
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Mintel US ReportsMarket research reports on hundreds of consumer industries with special focus on consumer segmentation and preferences. In addition to expert analysis, full databooks and methodology are available.
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StatistaSearch for user-friendly statistical tables and infographics on more than 80,000 topics drawn from over 22,500 sources, covering market and consumer data and many more areas of interest. Sources of information include market researchers, trade publications, scientific journals, and government databases.
Independent Secondary Research Providers
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Conference Board: Business Knowledge ResearchA collection of full-text research reports on the latest issues in business including economics, management, forecasting, trends, and the marketplace for the United States and the global economy. Coverage from 1998 to date.
Trade or Professional Associations OR Government/Non-profit publications or reports
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FDICThe FDIC has multiple reports on the economic impact of the coronavirus pandemic.
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National Institute of HealthSocio-economic impact of the pandemic
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US Dept. of EducationThe US Dept. of Ed. has multiple reports on the financial impact of the pandemic.
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OECDThe Organization for Economic Cooperation and Development has consumer confidence research and data.