MKTG 3710: Marketing Research
Brainstorning Notes
National Student Experience Surveys
Google Searches
- Google Scholar This link opens in a new window
This service from Google searches scholarly literature, including articles, theses, books and technical reports, and "gray literature" from many areas of research. Some materials are free, some will be available to WMU users by clicking on "Article Linker" while others may require a fee. Use this source in addition to library databases for a more complete search of scholarly literature.
To enable links from the "Find it@WMU" from off-campus computers, follow these instructions or watch a video tutorial :
1. Go to Google Scholar.
2. Click on the "options" wheel in the top right corner.
3. Select "Library Links" from menu on the left side.
4. In the "Library Links" search box, type "Western Michigan University Libraries".
5. Click the checkbox next to "Western Michigan University Libraries (ArticleLinker)".
6. Click the "Save".
8. A link to "ArticleLinker" should now appear next to those citations that are available electronically from the Libraries.
Search string for reports on the downtown:
kalamazoo downtown (survey OR report OR data OR statistics)
Some search string recommendations from Bard:
- ("university student" OR "college student") AND ("city connection" OR "community engagement" OR "belonging")
- (higher education OR university) AND (urban integration OR civic engagement) AND (social integration OR cultural immersion)
- (student experience OR campus life) AND (city exploration OR local activities) AND (barriers to engagement)
- (university initiative OR program) AND (connecting students to city) AND (internship OR volunteer opportunity)
Market Research WMU Databases
- Mintel US Reports This link opens in a new windowIn class we downloaded the report and databook for Student Lifestyles (2022). We also searched for reports using the terms "Gen Z" and "Multicultural Young Adults."
- Statista This link opens in a new windowIn class we searched for college students and found a topic page with dozens of charts.
- MRI Simmons This link opens in a new windowI'd be happy to work with you during an appointment on this one and provided some links below on how to use it. In class we searched for students and set that as our Column and I looked in the Psychographics for Attitude statements and picked All Agree for the rows.
