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MKTG 3710: Marketing Research

Class guide for the MKTG3710 MKTG 3710 Marketing Research course.

Keywords for Covid-19 Research

Some keywords to consider as you search the databases for information on the impact of the Covid-19 pandemic. 

Dr. Atkin recommends term like:  covid19, covid-19, coronavirus, pandemic, consumer confidence. Be sure to use “and” to narrow searches (i.e., “coronavirus and consumer behavior." Other terms to consider might be: 

  • Financial Impact OR Economic Impact 
  • Consumer Trust
  • Scams
  • Fake Tests
  • Small business 
  • Stimulus check
  • Relief check 
  • Financial health
  • Price gouging

Library Databases

Independent Secondary Research Providers

Trade or Professional Associations OR Government/Non-profit publications or reports