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MKTG 3710: Marketing Research

Class guide for the MKTG3710 MKTG 3710 Marketing Research course.

National Student Experience Surveys

Google Searches

Search string for reports on the downtown:

kalamazoo downtown (survey OR report OR data OR statistics)

Some search string recommendations from Bard:

  1. ("university student" OR "college student") AND ("city connection" OR "community engagement" OR "belonging")
  2. (higher education OR university) AND (urban integration OR civic engagement) AND (social integration OR cultural immersion)
  3. (student experience OR campus life) AND (city exploration OR local activities) AND (barriers to engagement)
  4. (university initiative OR program) AND (connecting students to city) AND (internship OR volunteer opportunity)

Market Research WMU Databases

Business Librarian

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LuMarie Guth

1049 Waldo Library