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MKTG 3710: Marketing Research
Class guide for the MKTG3710 MKTG 3710 Marketing Research course.
Good search terms/phrases to get you started: (covid OR coronavirus) "experience economy", trends, forecast, outlook, market, dining, restaurants, tourism, entertainment, leisure, "live event", concert, theatre, "sporting event", sports. Don’t forget to use search tools like AND, OR, NOT to refine your search abilities. Limiting sources to 2020 or later is important to ensure currency, but earlier sources may provide a good comparison on the effects of Covid-19.
The most comprehensive ABI/INFORM™ database, comprised of ABI/INFORM Global, ABI/INFORM Trade and Industry, ABI/INFORM Dateline and ABI/INFORM Archive, featuring over 3,000 full-text journals, 25,000 Dissertations, 14,000 SSRN working papers, key newspapers such as The Wall Street Journal and The Financial Times, as well as country-and industry-focused reports and data. Its international coverage gives researchers a complete picture of companies and business trends around the world.
This service from Google searches scholarly literature, including articles, theses, books and technical reports, and "gray literature" from many areas of research. Some materials are free, some will be available to WMU users by clicking on "Article Linker" while others may require a fee. Use this source in addition to library databases for a more complete search of scholarly literature.
To enable links from the "Find it@WMU" from off-campus computers, follow these instructions or watch a video tutorial :
1. Go to Google Scholar.
2. Click on the "options" wheel in the top right corner.
3. Select "Library Links" from menu on the left side.
4. In the "Library Links" search box, type "Western Michigan University Libraries".
5. Click the checkbox next to "Western Michigan University Libraries (ArticleLinker)".
6. Click the "Save".
8. A link to "ArticleLinker" should now appear next to those citations that are available electronically from the Libraries.
This online market research tool monitors industry trends and gives strategic and market analysis for products globally. GMID Passport provides in depth industry reports, company profiles, market data and forecasts, trends, statistical analysis, and merger & acquisitions, for fast-moving consumer goods in both the domestic and international marketplaces.
Limit search results for Industry Profiles and North American--United States. Recommended industry profiles for MKTG 3710 may include: United States - Leisure Attractions (Dec 2020), United States - Movies and Entertainment (June 2020), United States - Travel and Tourism (Nov 2020, and United States - Airlines (Sep 2020) among others.
Search for user-friendly statistical tables and infographics on more than 80,000 topics drawn from over 22,500 sources, covering market and consumer data and many more areas of interest. Sources of information include market researchers, trade publications, scientific journals, and government databases.