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MKTG 3710: Marketing Research

Class guide for the MKTG3710 MKTG 3710 Marketing Research course.

Keywords for Research

Good search terms/phrases to get you started: (covid OR coronavirus) "experience economy", trends, forecast, outlook, market, dining, restaurants, tourism, entertainment, leisure, "live event", concert, theatre, "sporting event", sports. Don’t forget to use search tools like AND, OR, NOT to refine your search abilities. Limiting sources to 2020 or later is important to ensure currency, but earlier sources may provide a good comparison on the effects of Covid-19.

Library Databases

Independent Secondary Research Providers

New York Times through WMU Libraries