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MKTG 3710: Marketing Research

Class guide for the MKTG3710 MKTG 3710 Marketing Research course.

Citing Business Sources (Articles, Annual Reports, Mintel, IBIS, etc.)

Library Databases

In MRI-Simmons, an index number is a measure of how likely a target is to meet a specific criterion in relation to a base. The base is set to 100, which is considered average. The index number can be used to determine if the target is more or less likely to meet the criterion, and if the likelihood is significant:

  • 90–110: Flat
  • <90 or >110: Significant
  • Over 100: More likely to meet the criterion
  • Under 100: Less likely to meet the criterion

ChatGPT Prompt:

I found these articles. Please give a table that gives the 1. file name, 2. apa citation, 3. 150 to 200 word summary, 4. 150 to 200 word analysis of relevance to the assignment, and 5. relevancy ranking out of 10

New York Times through WMU Libraries

Business Librarian

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