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MKTG 3710: Marketing Research
Class guide for the MKTG3710 MKTG 3710 Marketing Research course.
Business Librarian
LuMarie Guth
Librarian:
1011 Waldo Library
269-387-5153
Keywords for Research
Good search terms/phrases to get you started: (covid OR coronavirus) "experience economy", trends, forecast, outlook, market, dining, restaurants, tourism, entertainment, leisure, "live event", concert, theatre, "sporting event", sports. Don’t forget to use search tools like AND, OR, NOT to refine your search abilities. Limiting sources to 2020 or later is important to ensure currency, but earlier sources may provide a good comparison on the effects of Covid-19.
Library Databases
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ABI/INFORM CompleteThe most comprehensive ABI/INFORM™ database, comprised of ABI/INFORM Global, ABI/INFORM Trade and Industry, ABI/INFORM Dateline and ABI/INFORM Archive, featuring over 3,000 full-text journals, 25,000 Dissertations, 14,000 SSRN working papers, key newspapers such as The Wall Street Journal and The Financial Times, as well as country-and industry-focused reports and data. Its international coverage gives researchers a complete picture of companies and business trends around the world.
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Google ScholarThis service from Google searches scholarly literature, including articles, theses, books and technical reports, and "gray literature" from many areas of research. Some materials are free, some will be available to WMU users by clicking on "Article Linker" while others may require a fee. Use this source in addition to library databases for a more complete search of scholarly literature.
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IBISworldSearch hundreds of U.S. and state industry reports, including Core NAICS, Industry Market Research, Reports on the Business Environment, Industry Risk Ratings, and Global Industry Research.
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Euromonitor PassportThis online market research tool monitors industry trends and gives strategic and market analysis for products globally. GMID Passport provides in depth industry reports, company profiles, market data and forecasts, trends, statistical analysis, and merger & acquisitions, for fast-moving consumer goods in both the domestic and international marketplaces.
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MarketLineLimit search results for Industry Profiles and North American--United States. Recommended industry profiles for MKTG 3710 may include: United States - Leisure Attractions (Dec 2020), United States - Movies and Entertainment (June 2020), United States - Travel and Tourism (Nov 2020, and United States - Airlines (Sep 2020) among others.
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Mintel US ReportsMarket research reports on hundreds of consumer industries with special focus on consumer segmentation and preferences. In addition to expert analysis, full databooks and methodology are available.
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StatistaSearch for user-friendly statistical tables and infographics on more than 80,000 topics drawn from over 22,500 sources, covering market and consumer data and many more areas of interest. Sources of information include market researchers, trade publications, scientific journals, and government databases.
