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MKTG 3710: Marketing Research

Class guide for the MKTG3710 MKTG 3710 Marketing Research course.

Keywords for Research

Good search terms/phrases to get you started: brand ethics, corporate social responsibility, corporate political activity, corporate social advocacy, business with purpose, ethical consumption, cause related marketing, brand activism, social movement marketing. Don’t forget to use search tools like AND, OR, NOT to refine your search abilities.

Library Databases

Independent Secondary Research Providers