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MKTG 3710: Marketing Research

Class guide for the MKTG3710 MKTG 3710 Marketing Research course.

Citing Business Sources (Articles, Annual Reports, Mintel, IBIS, etc.)

Library Databases

(Fan OR Crowd OR Enthusiasts OR Spectator OR Audience OR alumni) AND (engagement OR attendance OR participation OR loyalty OR interaction OR behavior OR experience) AND (college OR university OR student OR "higher education") AND (sports OR athletics OR "game day")

New York Times through WMU Libraries

Business Librarian

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LuMarie Guth

1049 Waldo Library